Dawn
Cars by Forge Digital,
premium websites for car dealers.
Your dealership website online the next day. For a low monthly price. Managed for you, so you can focus on selling cars.
A premium multilingual website and an intuitive dashboard to run every side of your dealership in real time, for a low monthly price. No inflated setup fees. No web agencies holding your vision hostage with slow replies and hidden costs. Cancel any month.
- Low monthly price
- No setup fee
- Cancel any month
Live demo
See it with your own eyes
This is what a dealer gets
A simulated dealership running on Cars by Forge Digital. Open it, click through, picture your own cars in it.
No surprises
No setup fee.
No setup fee, no hidden costs. Pay monthly, cancel any month.
Speedy delivery
Online the next day.
Onboard today, have your cars and brand online tomorrow.
Be in control
Self manage.
Manage and change every aspect of your entire website yourself.
No borders
Multilingual website.
Dutch, French, English and German already available from the start, more on request.
Sound familiar?
The website is usually the weak link
Most dealers get let down on one of these fronts: what it costs, how it looks, or how easily and quickly they can change something. See if one of these is you.
A proper website wants €15,000 up front, so I make do with a free page.
A professional website from day one, for a low monthly price, nothing up front.
My "website" is really just my page on a marketplace.
Your own branded website, your own web address, your own customers.
My website looks cheaper than the cars I'm trying to sell.
A premium look that matches the cars on your lot.
I pay a lot every month and still can't change a phone number myself.
Edit any content or feature yourself, live in seconds.
What you get
Everything your website does, see for yourself
Click a tile to see a feature you like in more detail, or browse the whole catalogue.
Live demoA home page you design yourselfBronze
Pick a car from our collection or upload your own photo, frame it, set the mood, place your headline and colour it. Redo it whenever the season, the stock or the campaign changes, in minutes, without code.
See it live
Live demoRich car pages with a full-screen galleryBronze
Big photos, a clean spec layout, and a swipeable full-screen gallery buyers can lose themselves in.
See it live
Live demoPoint out the good, and the flaws, right on the photoSilver
Drop markers on a car photo for the features worth seeing and the honest notes, a kerb scuff or a small dent.
See it live
Spot your most-wanted carsSilver
Which cars get the most attention, so you know what to feature and what to buy next.
See the dashboard
Enter a VIN, the car fills itself inBronze
Make, model, engine, options and a full technical sheet are pulled in from the chassis number. 25, 50 or 100 lookups a month depending on the tier; one that comes back empty still counts as a lookup, because the provider charged us for it.
See the dashboard
Live demoLet buyers book a visit or test drive onlineSilver
A visitor picks a day and time, and a car if they have one in mind. You confirm, propose another time or decline from your dashboard; a calendar shows the week.
See it live
Live demoFour languages, built inBronze
Dutch, French, English and German, and you choose which ones your site shows.
See it live
Invoicing with your own numberingGold
Deposit and final invoices as a branded PDF, mailed to the buyer, with your bank details and a gap-free number sequence.
See the dashboard
Live demoOne-tap WhatsApp, call and emailBronze
Buyers reach you the way they already message everyone else, with the conversation pre-filled.
See it live
Modify and change it yourself, instantly
Configure your showroom how you want it
Design your homepage yourself in minutes. You can configure it to follow the time of day and the local weather of each visitor.
Card 1 of 8: First light on the forecourt
Three honest prices
Pick the tier that fits your dealership
No setup or onboarding fee, no hidden fees, cancel any month. Every tier is a complete dealer website; the bigger tiers add more room to grow and more ways to stand out.
Bronze
Founder offer, 30% off€280€195 / month, ex VAT
or €1,950 / year (two months free)
Up to 50 cars online · 25 VIN lookups a month
Best-efforts availability · Support Mon to Fri, 09:00-17:00
Complete dealer website in 4 languages
Your cars online, rich car pages, a sold gallery and a sell-your-car form
Enquiries straight to your mailbox
WhatsApp button
Your marketplace star rating as a badge
Financing calculator and links to the official tax calculators
Reservation requests from the car page, straight to your mailbox
A services page for what you do beyond selling: body work, mechanics, wrapping
Your logo, your colour and a dark or light look
Hero from our collection, with basic framing: zoom, position, title, button and text colours
Legal documents drafted, with your own editor
Car editor with automatic translation
2 admin accounts
Basic visitor analytics
Bug reporting and support
Free web address, or we register a domain for you
Best value
Silver
Founder offer, 35% off€375€245 / month, ex VAT
or €2,450 / year (two months free)
Up to 150 cars online · 50 VIN lookups a month
99.0% uptime target · Support Mon to Fri, 09:00-17:00 · 1 business day resolution target
12-month minimum term before you can move to a lower tier. You can still cancel any month.
Everything in Bronze, plus
Upload your own hero photograph
The full homepage creator: looks, effects and motion
A homepage that follows day and night
Live weather on your homepage
Full analytics panel
5 admin accounts
Your mobile.de ads, pulled into your dashboard
Compare cars side by side
Appointment & test-drive booking
Watch-a-car alerts for buyers
Customer CRM: every buyer and seller in one place, email them in one click
Sell wheels, with a page of their own for each set
Newsletter to your customers, with one-click unsubscribe
Point out features and honest flaws right on the car photos
Coming soon
Publish your cars to marketplaces
Gold
Founder offer, 40% off€490€295 / month, ex VAT
or €2,950 / year (two months free)
Up to 500 cars online · 100 VIN lookups a month
99.5% uptime target · Support Mon to Fri, 08:00-19:00 · 4 business hours resolution target
12-month minimum term before you can move to a lower tier. You can still cancel any month.
Everything in Silver, plus
Up to 500 cars online
10 admin accounts
Yearly domain service fee waived when we register your domain
Simple logo design included
Coming soon
Price advisor
Motorcycle sales area
Tailored to you
Set up with you at onboarding, then fully yours to run.
Your brand and colour, set up for youincluded
Your content & languages set up for youincluded
Custom logo, designed for you€75
Bespoke boutique logo€250
Extra VIN lookups, in packs of 25, 50 or 100from €25
Extra languages or custom features, added on demandon request
Your own web address, registered in your name and looked after by us, at the registrar's price plus a yearly service fee+ €50/yr
Need something else entirely?
Price on requestWe also design and build websites outside this model, for a dealership or for any other business, and we rebuild existing websites that no longer do their job. A bespoke site runs on your own domain. The code is 100% yours: we host it, or you hand it to whoever you choose.
Who builds it
The last website guy didn't answer, did he?
Most dealer sites get built by a marketing agency, launched with a handshake, and then slowly forgotten. Mine is built and maintained by a team that has spent over 25 years keeping systems running for the Big Four, private banks and the Federal Government, places where "we'll look at it Monday" was never an acceptable answer.
Your site is held to that same standard: always up, always fast, stock always correct.
Something wrong? It goes into a tracked ticket straight from your website, so it can't get lost. Response times are fixed in your SLA, and the person answering is the person who built the platform.
Response times, agreed in writing.
- 25+ years building and maintaining software for Big Four, banks, government
- NL · EN · FR
JonasFounder, Forge Digital
Is it safe?
Safe, and here's how you can tell
You're trusting us with your website and your customers' details, so you shouldn't have to take our word for it. Here's the plain-language evidence.
There's no password to steal
You log in with a one-time code sent to your email, so there's no password a stranger can guess, no password you reuse elsewhere, and none for us to lose in a breach. Each code works once and then expires.
What it means: even if someone knew your email address, they still couldn't get into your dashboard.
Your data stays in Europe, in its own space
Your website and your customer details live in your own separate, European database, not mixed in with other dealers. The technical side of the privacy rules (GDPR) is handled for you: European hosting, a processing agreement and customer data deleted on schedule. Your site's own privacy and cookie texts stay yours: we supply a one-off draft in your languages, and you decide what happens to it after that.
What it means: a customer enquiry is forwarded straight to your inbox, not sold on or stockpiled somewhere.
It can't go live unless it passes checks
Every update is automatically tested against Google's own quality, speed and security benchmarks before it ever reaches your website. If it doesn't pass, it doesn't ship.
What it means: your website can't quietly get slower or less secure over time without us catching it first.
Always backed up, always watched
Automatic backups run every day and the system is monitored around the clock. If something needs attention, we see it, not you.
What it means: you can get on with selling cars while the technical side quietly looks after itself.
Two ways to start
Talk to us, or build it yourself
A free 15-minute call shows you what your own site would look like. Or skip the call: the onboarding takes about ten minutes and your site is live the next day.
WhatsAppEmailinfo@forgedigital.io